WHAT IS CHOLESTEROL?
Cholesterol is a fatty substance produced by the liver. It is also found in foods we eat that come from animals, such as meat, poultry, seafood, egg yolk and dairy products. Your body needs cholesterol for the production of certain hormones as well as the breakdown and digestion of fat. When there is too much cholesterol in your body because of diet and the rate at which the cholesterol is processed - it is deposited in the arteries, including those of the heart, which can lead to narrowing of the arteries and heart disease.
LOWERING CHOLESTEROL MEANS HAVING A LOWER RISK OF HEART DISEASE
Starting your day with a nutritious breakfast that helps reduce cholesterol is a smart approach for preventing cardiovascular disease.
WHY QUAKER OATS ARE GOOD FOR YOU?
QUAKER OATS HELPS REDUCE CHOLESTEROL
As part of a heart healthy diet, 3g of oats soluble fibre (beta-glucan) daily acts like tiny sponges to trap cholesterol and remove it from the body. Each serve of Quaker Oats provides more than 50% of soluble fibre (not found in wheat, rice or corn).
QUAKER OATS IS SMART FOR YOUR HEART
Quaker Oats is wholesome heart-healthy nutrition that is high in complex carbohydrates, high in fibre, high in protein and low in sodium.
QUAKER OATS IS WHOLE GRAIN NUTRITION
Quaker Oats offer the complete whole grain "package" of complex carbohydrates, fibre, essential nutrients and phytonutrients - plant based substances with many health benefits. Each serve of Quaker Oats provides 70% of your daily whole grain requirement.
QUAKER OATS HELP IN WEIGHT MANAGEMENT
In addition to promoting heart health, starting the day with a healthy Quaker Oats breakfast can also be good for your waistline! Quaker Oats provide sustained energy that keep you feeling full.
FIBRE FACTS
Soluble and Insoluble fibres are the two types of dietary fibres important for good health. Most plant foods, such as fruits, vegetables and whole grains contain some of both.
  • Insoluble fibre is what people commonly think of as "roughage" and can help with regularity. Whole wheat products contain mostly insoluble fibre
  • Soluble fibre, especially the kind found in oats (called beta glucan), is what experts believe has cholesterol-lowering benefits. Other foods that contain soluble fibre are fruits, vegetable and beans
HEART FACT
Research has shown that every 1 percent decrease in total cholesterol is associated with a 2 percent reduction in the relative risk of coronary heart disease.
*Nguyen TT, Postgraduate Medicine. Nov. 1998.
WHOLE GRAINS ARE MUCH MORE THAN FIBRE
Whole grains contain all three parts of the grain kernel - the germ, endosperm and bran. Most often during the milling process the bran and germ are removed leaving only the endosperm. This results in refined grains. However, whole grains contain all three parts of the grain - this makes them a richer source of fibre, vitamins and minerals.
WHOLE GRAINS - HOW MUCH IS ENOUGH?
Consuming a balanced amount of whole grains is an important part of a healthy diet. Whole grains are versatile and can be easily incorporated into a healthy lifestyle. We should aim for at least 3 servings of whole grains daily and 6 servings of any grain products. A serving size of whole grains is a slice of bread, ½ cup of brown rice, 2 serves of wheat chapati or a serve of Quaker Oats.
OATS : THE SUPER WHOLE GRAIN
Oats have more protein, calcium and Vitamin E than other common unfortified whole grains (wheat, brown rice or whole corn grain) on a gram per gram basis. Only oats have a high amount of soluble fibre (beta glucan) compared to whole wheat or rice.
Quaker Oats are whole grain products and a powerhouse of nutrition because they contain all three parts of the grain.
Endosperm
  • Largest part of the kernel
  • Contains most of the carbohydrates and protein
Bran
  • Coarse outer layer of the kernel
  • Contains the most fibre
Germ
  • The "heart" of the grain and source of new growth
  • Rich in B vitamins, heart healthy oils and minerals